Using targeted intelligence to understand the dynamics behind the strike and identifying the individuals most likely to hear the advantages of reaching a deal – on both sides – can help tame rhetoric and assist in reaching an agreement sooner, and possibly before it escalates to a strike.
As the UAW strike painfully illustrates, strikes are expensive.
According to Investors Business Daily, the economic losses from the UAW strike exceeded $1.6 billion in the first week alone. And no one avoids impact. Companies lost $511 million; auto workers lost wages of $107 million and consumers and dealers lost $470 million.
As the strike widens, the impact widens too. Parts distributors, machining companies, suppliers, retailers, and many other sectors will feel pain at the same time they are dealing with inflation, a possible government shut down, and soaring oil and gas prices.
Using targeted intelligence to understand the dynamics behind the strike and identifying the individuals most likely to hear the advantages of reaching a deal – on both sides – can help tame rhetoric and assist in reaching an agreement sooner, and possibly before it escalates to a strike.
Intelligence can also help identify the best method for delivering the message to all players and crafting clear information. Is social media the best platform – and if so, which social media outlet? Or, are mailers, face-to-face meetings, or emails more effective?
Pre-emptive intelligence can also gauge the true willingness of both sides to reach a settlement and avoid shut down.
Without intelligence, all parties are at the whim of agenda-driven commentators or rumor, which substantially dampens the prospects for resolution.
Understanding the true issues; identifying areas of common ground; finding leaders interested in resolution; using correct communication channels; and crafting accurate messaging are all benefits of using intelligence to avoid, or end, a strike.